Direct Digital Holdings, Inc.

How big is Direct Digital Holdings, Inc.?

As of Jun 18, Direct Digital Holdings, Inc. has a market capitalization of 9.93 million, with net sales of 48.17 million and a net profit of -22.03 million over the last four quarters. Shareholder's funds are at -4.99 million, and total assets are 26.01 million as of Dec 24.

As of Jun 18, Direct Digital Holdings, Inc. has a market capitalization of 9.93 million, categorizing it as a Micro Cap company.<BR><BR>As of Jun 18, the sum of net sales for the latest four quarters is 48.17 million, while the sum of net profit for the same period is -22.03 million.<BR><BR>As of Dec 24, the reporting period shows shareholder's funds at -4.99 million and total assets at 26.01 million.

What does Direct Digital Holdings, Inc. do?

Direct Digital Holdings, Inc. is a micro-cap company in the Media & Entertainment industry, reporting net sales of $8 million and a net loss of $6 million as of March 2025. It has a market cap of $9.93 million and key metrics indicate it is currently loss-making with no dividend yield.

Overview: <BR>Direct Digital Holdings, Inc. operates in the Media & Entertainment industry and is classified as a micro-cap company.<BR><BR>Financial Snapshot: <BR>Most recent Net Sales: 8 Million (Quarterly Results - Mar 2025) <BR>Most recent Net Profit: -6 Million (Quarterly Results - Mar 2025) <BR>Market-cap: USD 9.93 Million (Micro Cap)<BR><BR>Key Metrics: <BR>P/E: NA (Loss Making) <BR>Industry P/E: NA <BR>Dividend Yield: 0.00% <BR>Debt Equity: -4.83 <BR>Return on Equity: 371.21% <BR>Price to Book: -1.35<BR><BR>Contact Details: <BR>Registrar Address: Not available.

Should I buy, sell or hold Direct Digital Holdings, Inc.?

Is Direct Digital Holdings, Inc. overvalued or undervalued?

As of May 10, 2024, Direct Digital Holdings, Inc. is considered risky and potentially undervalued with a price to book value of -1.42 and an EV to EBITDA of -3.78, despite significant operational challenges reflected in a -51.82% ROCE, and its stock price of $0.53 has dropped sharply from a 52-week high of $6.59, indicating a potential for recovery if issues are resolved.

As of 10 May 2024, the valuation grade for Direct Digital Holdings, Inc. has moved from very expensive to risky, indicating a significant shift in its perceived value. The company appears to be undervalued based on its current metrics, with a price to book value of -1.42 and an EV to EBITDA ratio of -3.78, both suggesting that the market may be undervaluing its assets and earnings potential. Additionally, the company's return on capital employed (ROCE) stands at a concerning -51.82%, highlighting operational challenges.<BR><BR>In comparison to its peers, Direct Digital Holdings, Inc. has a less favorable position, with Marchex, Inc. showing a P/E ratio of -15.35 and an EV to EBITDA of -26.27, while IZEA Worldwide, Inc. has an EV to EBITDA of 0.72. Despite these unfavorable comparisons, the current stock price of $0.53, down significantly from its 52-week high of $6.59, reflects a steep decline in market confidence. The company's recent performance, with a year-to-date return of -66.72% compared to a modest 2.44% return for the S&P 500, further emphasizes the potential for recovery if operational issues are addressed.

Is Direct Digital Holdings, Inc. technically bullish or bearish?

As of September 8, 2025, Direct Digital Holdings, Inc. is in a bearish trend with weak strength, indicated by negative moving averages and underperformance of -75.34% year-to-date compared to the S&P 500's 12.22%.

As of 8 September 2025, the technical trend for Direct Digital Holdings, Inc. has changed from mildly bearish to bearish. The current stance is bearish with weak strength, indicated by the daily moving averages and the bearish signals from both the Bollinger Bands and the monthly KST. The weekly MACD shows a mildly bullish signal, but this is overshadowed by the overall bearish monthly indicators. The stock has significantly underperformed against the S&P 500, with a year-to-date return of -75.34% compared to the S&P 500's 12.22%.