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Direct Digital Holdings, Inc.

  • Market Cap: Micro Cap
  • Industry: Media & Entertainment
  • ISIN: US25461T1051
USD
1.58
-0.03 (-1.86%)

Sep 24

NAS

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  • Price Points
  • Score
  • Mojo Parameters
  • Total Return
  • News and Corporate Actions
  • Key factors
  • Shareholding
  • Financials
  • CompanyCV
stock-recommendationScore
Click here to find our call on this stock
Strong Sell
Sell
Hold
Buy
Strong Buy

Comparison

Company
Score
Quality
Valuation
Financial
Technical
Stran & Co., Inc.
MGO Global, Inc.
Lendway, Inc.
SPAR Group, Inc.
Marchex, Inc.
Dolphin Entertainment, Inc.
Troika Media Group, Inc.
Direct Digital Holdings, Inc.
Creative Realities, Inc.
IZEA Worldwide, Inc.
Able View Global, Inc.

Why is Direct Digital Holdings, Inc. ?

1
With a Negative Book Value, the company has a Weak Long Term Fundamental Strength
  • The company has a negative book value of Rs 1.17 crore
2
The company has declared Negative results for the last 11 consecutive quarters
  • NET PROFIT(HY) At USD -8.17 MM has Grown at -77.43%
  • NET SALES(HY) At USD 14.51 MM has Grown at -20.7%
  • RAW MATERIAL COST(Y) Grown by 95.45% (YoY)
3
Risky -
  • The stock is trading risky as compared to its average historical valuations
  • Over the past year, while the stock has generated a return of -97.73%, its profits have risen by 25%
4
Consistent Underperformance against the benchmark over the last 3 years
  • Along with generating -97.73% returns in the last 1 year, the stock has also underperformed S&P 500 in each of the last 3 annual periods
stock-recommendationReal-Time Research Report

Verdict Report

How much should you sell?

  1. All quantity irrespective of whether you are making profits or losses

(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Media & Entertainment)

When to re-enter? - We will constantly monitor the company and review our call based on new data

Is Direct Digital Holdings, Inc. for you?

High Risk, Low Return

Absolute
Risk Adjusted
Volatility
Direct Digital Holdings, Inc.
-98.02%
-0.01
4977.91%
S&P 500
16.06%
1.20
13.17%
stock-recommendationQuality
stock-summaryManagement Risk
stock-summaryGrowth
stock-summaryCapital Structure
stock-recommendation
Quality grade scale :

Below Average, Average, Good, Excellent

Quality key factors

Factor
Value
Sales Growth (5y)
-20.92%
EBIT Growth (5y)
-230.57%
EBIT to Interest (avg)
0.38
Debt to EBITDA (avg)
3.13
Net Debt to Equity (avg)
-4.83
Sales to Capital Employed (avg)
3.28
Tax Ratio
40.34%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
6.63%
ROCE (avg)
16.56%
ROE (avg)
34.59%
stock-recommendationValuation

Valuation Scorecard stock-summary

stock-recommendation
Valuation grade scale :

Very Risky, Risky, Very Expensive, Expensive, Fair, Attractive, Very Attractive

Valuation Key Factors stock-summary

Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
-1.45
EV to EBIT
-1.11
EV to EBITDA
-1.31
EV to Capital Employed
1.21
EV to Sales
0.47
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-108.91%
ROE (Latest)
Negative BV
stock-recommendationTechnicals

Technical key factors

Indicator
Weekly
Monthly
MACD
Mildly Bullish
Mildly Bullish
RSI
Bearish
No Signal
Bollinger Bands
Mildly Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Mildly Bullish
Bearish
Dow Theory
No Trend
Mildly Bearish
OBV
No Trend
Mildly Bearish
stock-recommendation Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish  Turned 
Technical Movement
Analyse All Technical Factors stock-recommendation
stock-recommendationFinancial Trend

Financial Trend Scorecard stock-summary

stock-recommendation
Financial Trend scale:

Very Negative, Negative, Flat, Positive, Very Positive, Outstanding

5What is working for the Company
NET PROFIT(HY)

Higher at USD -8.17 MM

DEBTORS TURNOVER RATIO(HY)

Highest at 9.4 times

PRE-TAX PROFIT(Q)

Highest at USD -3.63 MM

EPS(Q)

Highest at USD -5.78

-15What is not working for the Company
NET PROFIT(HY)

At USD -8.17 MM has Grown at -77.43%

NET SALES(HY)

At USD 14.51 MM has Grown at -20.7%

RAW MATERIAL COST(Y)

Grown by 95.45% (YoY

DEBT-EQUITY RATIO (HY)

Highest at -208.87 %

Here's what is working for Direct Digital Holdings, Inc.

Net Profit
Higher at USD -8.17 MM
than preceding 12 month period ended Jun 2026
MOJO Watch
In the half year the company has already crossed Net Profit of the previous twelve months

Net Profit (USD MM)

Pre-Tax Profit
Highest at USD -3.63 MM
in the last five periods
MOJO Watch
Near term Pre-Tax Profit trend is positive

Pre-Tax Profit (USD MM)

EPS
Highest at USD -5.78
in the last five periods
MOJO Watch
Increasing profitability; company has created higher earnings for shareholders

EPS (USD)

Debtors Turnover Ratio
Highest at 9.4 times
in the last five Semi-Annual periods
MOJO Watch
Company has been able to sell its Debtors faster

Debtors Turnover Ratio

Here's what is not working for Direct Digital Holdings, Inc.

Net Profit
At USD -8.17 MM has Grown at -77.43%
Year on Year (YoY)
MOJO Watch
Near term Net Profit trend is very negative

Net Profit (USD MM)

Net Sales
At USD 14.51 MM has Grown at -20.7%
Year on Year (YoY)
MOJO Watch
Near term sales trend is very negative

Net Sales (USD MM)

Debt-Equity Ratio
Highest at -208.87 %
in the last five Semi-Annual periods
MOJO Watch
The company is borrowing more to fund its operations; it's liquidity situation may be stressed

Debt-Equity Ratio

Raw Material Cost
Grown by 95.45% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin

Raw Material Cost as a percentage of Sales

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