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Direct Digital Holdings, Inc.

  • Market Cap: Micro Cap
  • Industry: Media & Entertainment
  • ISIN: US25461T1051
USD
0.10
0 (-2.78%)

Dec 04

NAS

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  • Price Points
  • Score
  • Mojo Parameters
  • Total Return
  • News and Corporate Actions
  • Key factors
  • Shareholding
  • Financials
  • CompanyCV
stock-recommendationScore
Click here to find our call on this stock
Strong Sell
Sell
Hold
Buy
Strong Buy

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Comparison
Company
Score
Quality
Valuation
Financial
Technical
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IZEA Worldwide, Inc.
Dolphin Entertainment, Inc.
Marchex, Inc.
MGO Global, Inc.
Troika Media Group, Inc.
Lendway, Inc.
Creative Realities, Inc.
SPAR Group, Inc.
Direct Digital Holdings, Inc.
Able View Global, Inc.
Why is Direct Digital Holdings, Inc. ?
1
With a Negative Book Value, the company has a Weak Long Term Fundamental Strength
  • High Debt Company with a Debt to Equity ratio (avg) at times
2
With a fall in Net Sales of -15.76%, the company declared Very Negative results in Jun 25
  • The company has declared negative results for the last 5 consecutive quarters
  • NET PROFIT(Q) At USD -2.25 MM has Fallen at -106.57%
  • INTEREST(HY) At USD 3.63 MM has Grown at 36.91%
  • NET SALES(Q) At USD 10.14 MM has Fallen at -15.76%
3
Risky - Negative EBITDA
  • The stock is trading risky as compared to its average historical valuations
  • Over the past year, while the stock has generated a return of -88.89%, its profits have fallen by -2640%
4
Falling Participation by Institutional Investors
  • Institutional investors have decreased their stake by -5.26% over the previous quarter and collectively hold 14.43% of the company
  • These investors have better capability and resources to analyse fundamentals of companies than most retail investors
5
Below par performance in long term as well as near term
  • Along with generating -88.89% returns in the last 1 year, the stock has also underperformed S&P 500 in the last 3 years, 1 year and 3 months
stock-recommendationReal-Time Research Report
Verdict Report
How much should you sell?
  1. All quantity irrespective of whether you are making profits or losses

(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Media & Entertainment)

When to re-enter? - We will constantly monitor the company and review our call based on new data

Is Direct Digital Holdings, Inc. for you?

High Risk, Low Return

Absolute
Risk Adjusted
Volatility
Direct Digital Holdings, Inc.
-90.38%
-0.10
920.69%
S&P 500
13.22%
0.61
20.17%
stock-recommendationQuality
stock-summaryManagement Risk
stock-summaryGrowth
stock-summaryCapital Structure
stock-recommendation
Quality grade scale :

Below Average, Average, Good, Excellent

Quality key factors
Factor
Value
Sales Growth (5y)
-13.69%
EBIT Growth (5y)
-225.85%
EBIT to Interest (avg)
0.38
Debt to EBITDA (avg)
3.13
Net Debt to Equity (avg)
-4.83
Sales to Capital Employed (avg)
3.40
Tax Ratio
40.34%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
14.43%
ROCE (avg)
16.56%
ROE (avg)
34.59%
stock-recommendationValuation
Valuation Scorecard stock-summary
stock-recommendation
Valuation grade scale :

Very Risky, Risky, Very Expensive, Expensive, Fair, Attractive, Very Attractive

Valuation Key Factors stock-summary
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
-1.42
EV to EBIT
-3.15
EV to EBITDA
-3.78
EV to Capital Employed
1.63
EV to Sales
0.95
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
-51.82%
ROE (Latest)
Negative BV
stock-recommendationTechnicals
Technical key factors
Indicator
Weekly
Monthly
MACD
Mildly Bullish
Bearish
RSI
No Signal
No Signal
Bollinger Bands
Mildly Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
No Trend
Mildly Bearish
OBV
No Trend
No Trend
stock-recommendation Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish  Turned 
Technical Movement
Analyse All Technical Factors stock-recommendation
stock-recommendationFinancial Trend
Financial Trend Scorecard stock-summary
stock-recommendation
Financial Trend scale:

Very Negative, Negative, Flat, Positive, Very Positive, Outstanding

0What is working for the Company
Icon
NO KEY POSITIVE TRIGGERS
-26What is not working for the Company
NET PROFIT(Q)

At USD -2.25 MM has Fallen at -106.57%

INTEREST(HY)

At USD 3.63 MM has Grown at 36.91%

NET SALES(Q)

At USD 10.14 MM has Fallen at -15.76%

RAW MATERIAL COST(Y)

Grown by 248.21% (YoY

Here's what is not working for Direct Digital Holdings, Inc.
Net Profit
At USD -2.25 MM has Fallen at -106.57%
over average net sales of the previous four periods of USD 34.25 MM
MOJO Watch
Near term Net Profit trend is very negative

Net Profit (USD MM)

Net Sales
At USD 10.14 MM has Fallen at -15.76%
over average net sales of the previous four periods of USD 12.04 MM
MOJO Watch
Near term sales trend is very negative

Net Sales (USD MM)

Interest
At USD 3.63 MM has Grown at 36.91%
over previous Semi-Annual period
MOJO Watch
Rising interest cost signifies increased borrowings

Interest Paid (USD MM)

Raw Material Cost
Grown by 248.21% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin

Raw Material Cost as a percentage of Sales

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