Avenue Supermarts Sees Sharp Open Interest Surge Amid Mixed Market Signals

Jan 28 2026 02:00 PM IST
share
Share Via
Avenue Supermarts Ltd (DMART), a leading player in the diversified retail sector, has witnessed a notable surge in open interest (OI) in its derivatives segment, signalling heightened market activity and shifting investor positioning. Despite a modest price gain of 1.31% on 28 Jan 2026, the stock underperformed its sector by 0.27%, reflecting a complex interplay of bullish and cautious sentiments among traders.
Avenue Supermarts Sees Sharp Open Interest Surge Amid Mixed Market Signals

Open Interest and Volume Dynamics

The latest data reveals that Avenue Supermarts’ open interest in derivatives rose sharply by 4,522 contracts, a 10.83% increase from the previous figure of 41,745 to 46,267. This spike in OI is accompanied by a futures volume of 16,750 contracts, indicating robust trading activity. The futures segment alone accounted for a value of approximately ₹13,299.12 lakhs, while options contributed an overwhelming ₹8,704.53 crores, culminating in a total derivatives value of ₹14,270.72 lakhs for the day.

This surge in open interest, coupled with elevated volumes, suggests that market participants are actively repositioning themselves, possibly anticipating significant price movements in the near term. The underlying stock price closed at ₹3,715, maintaining a steady upward trajectory over the past two days with a cumulative return of 1.37%.

Price Performance and Moving Averages

Despite the positive short-term momentum, Avenue Supermarts remains below its 20-day, 50-day, 100-day, and 200-day moving averages, indicating that the broader trend is still under pressure. The stock is trading above its 5-day moving average, which may reflect short-term buying interest but also highlights the need for sustained momentum to break through longer-term resistance levels.

Investor participation appears to be waning, as evidenced by a 7.31% decline in delivery volume to 2.11 lakh shares on 27 Jan compared to the five-day average. This drop in delivery volume suggests that while speculative activity in derivatives is rising, actual shareholding accumulation is slowing, a divergence that often precedes volatility.

Market Capitalisation and Sector Context

Avenue Supermarts commands a substantial market capitalisation of ₹2,40,573 crores, categorising it firmly as a large-cap stock within the diversified retail sector. The sector itself gained 1.49% on the day, outperforming the Sensex’s modest 0.19% rise, yet DMART’s 1.21% gain lagged behind the sector average. This relative underperformance, despite increased derivatives activity, may indicate selective profit-taking or hedging strategies by institutional investors.

Our latest weekly pick is out! This Large Cap from Steel/Sponge Iron/Pig Iron delivered with target price and complete analysis. See what makes this week's selection special!

  • - Latest weekly selection
  • - Target price delivered
  • - Large Cap special pick

See This Week's Special Pick →

Directional Bets and Market Positioning

The sharp increase in open interest alongside rising futures volume points to a growing conviction among traders regarding the stock’s near-term direction. However, the mixed signals from price action and moving averages suggest a cautious stance. The MarketsMOJO Mojo Score for Avenue Supermarts currently stands at 38.0, with a Mojo Grade of Sell, downgraded from Hold as of 31 Oct 2025. This downgrade reflects concerns over valuation and near-term growth prospects amid a challenging retail environment.

Market participants appear to be balancing bullish bets with protective hedges, as indicated by the substantial options value exceeding ₹8,700 crores. The high options premium may be driven by volatility expectations, with traders possibly positioning for a breakout or a correction depending on upcoming earnings or macroeconomic developments.

Liquidity and Trade Size Considerations

Avenue Supermarts remains sufficiently liquid for sizeable trades, with the average traded value over five days supporting a trade size of approximately ₹2.96 crores based on 2% of average volume. This liquidity facilitates active participation by institutional investors and high-frequency traders, which can amplify price swings in response to news or technical triggers.

Comparative Sector Analysis

Within the diversified retail sector, Avenue Supermarts’ recent underperformance relative to peers and the sector average raises questions about its near-term leadership. While the sector has benefited from improving consumer sentiment and festive season demand, DMART’s cautious technical setup and delivery volume decline suggest that investors may be rotating capital into other retail stocks with stronger momentum or more favourable valuations.

Considering Avenue Supermarts Ltd? Wait! SwitchER has found potentially better options in Diversified Retail and beyond. Compare this large-cap with top-rated alternatives now!

  • - Better options discovered
  • - Diversified Retail + beyond scope
  • - Top-rated alternatives ready

Compare & Switch Now →

Outlook and Investor Takeaways

Investors should closely monitor the evolving open interest and volume patterns in Avenue Supermarts’ derivatives, as these often presage significant price moves. The current increase in OI and futures volume, combined with a high options premium, suggests that market participants are bracing for volatility, possibly linked to upcoming quarterly results or sector-specific developments.

Given the Mojo Grade downgrade to Sell and the stock’s position below key moving averages, a cautious approach is warranted. Investors may consider waiting for a confirmed breakout above the 20-day moving average and improved delivery volumes before committing fresh capital. Meanwhile, traders with a higher risk appetite might explore short-term strategies capitalising on the heightened volatility reflected in the derivatives market.

Overall, Avenue Supermarts’ derivatives activity signals a market at a crossroads, balancing optimism about retail recovery with caution over valuation and broader economic uncertainties.

{{stockdata.stock.stock_name.value}} Live

{{stockdata.stock.price.value}} {{stockdata.stock.price_difference.value}} ({{stockdata.stock.price_percentage.value}}%)

{{stockdata.stock.date.value}} | BSE+NSE Vol: {{stockdata.index_name}} Vol: {{stockdata.stock.bse_nse_vol.value}} ({{stockdata.stock.bse_nse_vol_per.value}}%)


Our weekly and monthly stock recommendations are here
Loading...
{{!sm.blur ? sm.comp_name : ''}}
Industry
{{sm.old_ind_name }}
Market Cap
{{sm.mcapsizerank }}
Date of Entry
{{sm.date }}
Entry Price
Target Price
{{sm.target_price }} ({{sm.performance_target }}%)
Holding Duration
{{sm.target_duration }}
Last 1 Year Return
{{sm.performance_1y}}%
{{sm.comp_name}} price as on {{sm.todays_date}}
{{sm.price_as_on}} ({{sm.performance}}%)
Industry
{{sm.old_ind_name}}
Market Cap
{{sm.mcapsizerank}}
Date of Entry
{{sm.date}}
Entry Price
{{sm.opening_price}}
Last 1 Year Return
{{sm.performance_1y}}%
Related News