Dodla Dairy Ltd Faces Bearish Momentum Amid Technical Downturn

Jan 07 2026 08:27 AM IST
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Dodla Dairy Ltd has experienced a notable shift in its technical momentum, with key indicators signalling a transition from mildly bearish to a more pronounced bearish trend. The company’s recent downgrade from a Hold to a Sell rating by MarketsMojo, accompanied by a Mojo Score of 41.0, reflects growing concerns over its near-term price performance despite its strong long-term returns relative to the Sensex.



Technical Trend Shift and Moving Averages


Dodla Dairy’s technical trend has deteriorated from mildly bearish to outright bearish, a change that is evident across multiple timeframes and indicators. The daily moving averages have turned bearish, signalling that the stock’s short-term price momentum is weakening. The current price of ₹1,219.20 is below key moving averages, reinforcing the downward pressure on the stock. This is further underscored by the day’s trading range, which saw a low of ₹1,209.40 and a high of ₹1,219.55, closing lower than the previous close of ₹1,229.50.



MACD and Momentum Oscillators


The Moving Average Convergence Divergence (MACD) indicator presents a mixed but predominantly negative picture. On the weekly chart, the MACD remains bearish, indicating sustained downward momentum over the medium term. The monthly MACD is mildly bearish, suggesting that while the longer-term trend is not strongly negative, it lacks bullish conviction. This divergence between weekly and monthly MACD readings highlights a potential risk of further downside if the weekly trend persists.



The Know Sure Thing (KST) indicator aligns with this bearish outlook, showing a weekly bearish signal and a mildly bearish stance on the monthly timeframe. These momentum oscillators collectively point to a weakening price action that could challenge the stock’s ability to sustain gains in the near term.



RSI and Bollinger Bands Analysis


The Relative Strength Index (RSI) on both weekly and monthly charts currently offers no clear signal, hovering in neutral territory. This suggests that the stock is neither overbought nor oversold, leaving room for further directional movement based on other technical factors.



Bollinger Bands on the weekly chart are bearish, indicating that the stock price is trending towards the lower band, which often signals increased volatility and potential downside risk. Conversely, the monthly Bollinger Bands are sideways, reflecting a lack of strong directional momentum over the longer term.



Volume and Dow Theory Perspectives


On-Balance Volume (OBV) analysis shows a mildly bearish trend on the weekly scale, implying that selling pressure is slightly outweighing buying interest. The monthly OBV, however, shows no definitive trend, suggesting that volume patterns have not decisively confirmed the price action.



Interestingly, Dow Theory readings provide a mildly bullish signal on the weekly timeframe, indicating some underlying strength in the broader trend despite the technical deterioration. The monthly Dow Theory assessment shows no clear trend, reinforcing the mixed signals from other indicators.



Price Performance Relative to Sensex


Dodla Dairy’s recent price performance has lagged the benchmark Sensex over short-term periods. Over the past week, the stock declined by 1.11%, while the Sensex gained 0.46%. Over one month, Dodla Dairy’s loss of 0.35% was less severe than the Sensex’s 0.76% decline, but year-to-date the stock has fallen 2.51%, underperforming the Sensex’s modest 0.18% gain.



Despite these short-term setbacks, Dodla Dairy has delivered robust long-term returns. Over three years, the stock has surged 148.06%, significantly outperforming the Sensex’s 42.01% gain. Over one year, the stock returned 4.03%, though this still trails the Sensex’s 9.10% advance. This disparity highlights the stock’s strong growth potential tempered by recent technical weakness.




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Mojo Grade Downgrade and Market Capitalisation Insights


MarketsMOJO downgraded Dodla Dairy’s Mojo Grade from Hold to Sell on 09 Dec 2025, reflecting a reassessment of the stock’s risk-reward profile amid deteriorating technicals. The current Mojo Score of 41.0 places the stock firmly in the Sell category, signalling caution for investors. The Market Cap Grade stands at 3, indicating a mid-tier capitalisation relative to peers in the FMCG sector.



The downgrade is consistent with the bearish technical signals and recent price underperformance. Investors should note that the stock’s 52-week high of ₹1,522.85 remains well above the current price, while the 52-week low of ₹962.05 provides a reference for potential downside support.



Sector and Industry Context


Operating within the FMCG sector, Dodla Dairy faces competitive pressures and evolving consumer trends that may be influencing its technical momentum. The FMCG sector often exhibits resilience, but individual stock performance can vary widely based on company fundamentals and market sentiment. Dodla’s technical deterioration may reflect sector rotation or profit-taking by investors after strong multi-year gains.



Outlook and Investor Considerations


Given the current technical landscape, investors should approach Dodla Dairy with caution. The bearish signals across moving averages, MACD, KST, and Bollinger Bands suggest that the stock could face further downward pressure in the near term. The absence of clear RSI signals means momentum could swing either way, but the prevailing trend favours bears.



Long-term investors may find comfort in the stock’s impressive three-year returns and relative strength compared to the Sensex. However, short-term traders and those sensitive to technical shifts should consider the recent downgrade and the potential for continued weakness.




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Summary


Dodla Dairy Ltd’s technical indicators have shifted decisively towards bearishness, with multiple signals confirming weakening price momentum. The downgrade to a Sell rating by MarketsMOJO and a Mojo Score of 41.0 reflect this negative outlook. While the stock’s long-term returns remain strong, short-term technicals and recent price action suggest caution. Investors should monitor key support levels near ₹1,209 and consider broader sector dynamics before committing fresh capital.



Overall, the stock’s technical profile indicates a challenging environment ahead, with potential for further downside unless a clear reversal emerges in momentum indicators.






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