Is Boston Beer Co., Inc. technically bullish or bearish?

As of 1 August 2025, the technical trend for Boston Beer Co., Inc. has changed from bearish to mildly bearish. The current stance is mildly bearish, with key indicators such as the daily moving averages and the weekly OBV both indicating bearishness. However, the weekly MACD and KST show a mildly bullish signal, suggesting some underlying strength. The monthly MACD and KST remain bearish, which adds to the overall cautious outlook.
In terms of performance, Boston Beer Co. has underperformed the S&P 500 significantly over the longer term, with a year-to-date return of -25.49% compared to the S&P 500's 12.22%, and a 5-year return of -74.52% versus the S&P 500's 96.61%.