Is Boston Beer Co., Inc. technically bullish or bearish?

As of 31 October 2025, the technical trend for Boston Beer Co., Inc. has changed from mildly bearish to bearish. The current stance is bearish, with key indicators supporting this view including bearish signals from the daily moving averages and Bollinger Bands on both weekly and monthly time frames. The MACD shows a mildly bullish trend on both weekly and monthly charts, but this is overshadowed by the overall bearish sentiment. Additionally, the Dow Theory indicates a mildly bearish stance on both weekly and monthly time frames.
In terms of performance, Boston Beer Co. has underperformed significantly compared to the S&P 500 across multiple periods, with a year-to-date return of -31.71% versus the S&P 500's 16.30%, and a 3-year return of -44.88% compared to the S&P 500's 76.66%.