Is Boston Beer Co., Inc. technically bullish or bearish?

As of 24 October 2025, the technical trend for Boston Beer Co., Inc. has changed from mildly bearish to sideways. The current technical stance is neutral, with mixed signals across various indicators. The MACD is mildly bullish on both weekly and monthly time frames, while the Bollinger Bands indicate a bullish weekly but mildly bearish monthly outlook. The moving averages show a mildly bearish signal on the daily chart. Additionally, Dow Theory supports a mildly bullish stance on both weekly and monthly time frames.
In terms of performance, the stock has underperformed significantly against the S&P 500 over the longer term, with a year-to-date return of -22.79% compared to the S&P 500's 15.47%, and a 3-year return of -42.71% versus 78.85% for the benchmark.