Is Boston Beer Co., Inc. technically bullish or bearish?

As of 31 October 2025, the technical trend for Boston Beer Co., Inc. has changed from mildly bearish to bearish. The current stance is bearish with weak strength indicated by the daily moving averages and the Bollinger Bands, both signaling bearish conditions. The MACD shows a mildly bullish signal on the weekly timeframe but is bearish on the monthly, which adds to the mixed signals. The KST is bullish weekly but bearish monthly, and Dow Theory reflects mildly bearish on the weekly and mildly bullish on the monthly.
In terms of performance, Boston Beer has significantly underperformed against the S&P 500 across multiple periods, with a year-to-date return of -31.00% compared to the S&P 500's 16.30%, and a 5-year return of -80.08% versus the S&P 500's 109.18%.