Is Celsius Holdings, Inc. overvalued or undervalued?

As of 20 February 2025, Celsius Holdings, Inc. has moved from a fair valuation to very expensive. The company is currently overvalued, with a P/E ratio of 88, significantly higher than its peers, such as Coca-Cola Consolidated, Inc. at 14.64 and BellRing Brands, Inc. at 28.27. Additionally, Celsius's EV to EBITDA stands at 66.68, while Coca-Cola's is only 8.99, further illustrating the disparity in valuation.
Despite a strong ROCE of 45.49% and a solid YTD return of 62.60% compared to the S&P 500's 2.44%, the high valuation ratios suggest that the stock is not justified at its current price of 42.83. Given these metrics and the peer comparison, Celsius Holdings appears to be overvalued in the current market environment.