Is Celsius Holdings, Inc. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Celsius Holdings, Inc. moved from expensive to very expensive. This indicates that the company is overvalued based on its current metrics. The P/E ratio stands at 88, significantly higher than peers like Coca-Cola Consolidated, Inc. with a P/E of 16.84 and BellRing Brands, Inc. at 15.96. Additionally, the EV to EBITDA ratio for Celsius is 66.68, while Coca-Cola's is only 10.10, further highlighting the disparity in valuation.
Celsius Holdings, Inc. also shows a Price to Book Value of 8.26, which is considerably elevated compared to its industry peers. Despite a strong ROCE of 45.49%, the high valuation ratios suggest that the stock is priced for perfection. In terms of recent performance, Celsius has outperformed the S&P 500 significantly, with a year-to-date return of 146.24% compared to the S&P 500's 13.30%, reinforcing the notion that the stock may be overvalued given its lofty valuation metrics.