Is Celsius Holdings, Inc. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Celsius Holdings, Inc. moved from expensive to very expensive, indicating a significant increase in perceived overvaluation. The company is considered overvalued based on its high valuation ratios, including a P/E ratio of 88, a Price to Book Value of 8.26, and an EV to EBITDA of 66.68. In comparison, peers such as Coca-Cola Consolidated, Inc. have a P/E of 16.84 and BellRing Brands, Inc. with a P/E of 15.96, highlighting the stark difference in valuation metrics.
Celsius Holdings has demonstrated impressive stock performance, with a year-to-date return of 146.24% compared to the S&P 500's 13.30%, suggesting strong market interest despite its high valuation. Overall, the combination of elevated valuation ratios and the significant grade change supports the conclusion that Celsius Holdings, Inc. is overvalued.