ITC Ltd. Hits Intraday Low Amid Price Pressure, Declines 3.68%

Intraday Price Movement and Volatility

On 2 January 2026, ITC Ltd. recorded a significant intraday low of Rs 345.35, representing a 5.11% decrease from its prior session's closing price. This decline contributed to a day change of -3.68%, underperforming the FMCG sector by 2.75%. The stock exhibited high volatility throughout the trading session, with an intraday volatility of 41.18% calculated from the weighted average price, indicating considerable price fluctuations amid market uncertainty.

ITC’s share price has been on a downward trajectory for two consecutive sessions, accumulating a loss of 12.94% over this period. This recent weakness contrasts sharply with the broader market, where the Sensex gained 0.24% today and has been trending positively, currently trading at 85,355.91 points, just 0.94% shy of its 52-week high of 86,159.02.

Technical Indicators and Moving Averages

From a technical standpoint, ITC is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This positioning signals sustained downward momentum and a lack of immediate technical support. The stock’s failure to hold above these averages suggests that short-term and long-term market participants remain cautious.

In comparison, the Sensex is trading above its 50-day moving average, which itself is positioned above the 200-day moving average, indicating a bullish trend for the broader market. This divergence highlights ITC’s relative weakness within the current market environment.

Sectoral and Market Context

The Cigarettes/Tobacco sector, to which ITC belongs, declined by 4.37% today, indicating sector-wide pressures that have weighed on ITC’s performance. This sectoral weakness has compounded the stock’s challenges, as investors appear to be rotating away from tobacco-related stocks amid evolving market dynamics.

Meanwhile, mid-cap stocks led the market rally, with the BSE Mid Cap index gaining 0.22%. This sectoral and market divergence underscores the selective nature of current market flows, where ITC’s large-cap FMCG status has not shielded it from selling pressure.

Relative Performance Over Multiple Timeframes

ITC’s recent performance contrasts starkly with the broader market benchmarks. Over the past day, the stock declined by 3.82%, while the Sensex rose by 0.24%. Over one week, ITC has lost 13.42%, compared to a 0.41% gain in the Sensex. The one-month and three-month returns for ITC stand at -12.72% and -13.71% respectively, whereas the Sensex posted gains of 0.30% and 5.44% over the same periods.

Longer-term comparisons reveal a similar trend. Over the past year, ITC’s share price has fallen by 24.36%, while the Sensex has appreciated by 6.81%. Year-to-date, ITC is down 13.14%, against a modest 0.20% gain in the Sensex. Even over three and five years, ITC’s returns of 11.22% and 73.05% lag behind the Sensex’s 39.60% and 78.38% respectively. Over a decade, ITC’s 69.60% gain is significantly below the Sensex’s 226.41% rise.

Mojo Score and Market Capitalisation Assessment

ITC currently holds a Mojo Score of 46.0, reflecting a cautious outlook. The company’s Mojo Grade was downgraded from Hold to Sell on 29 December 2025, signalling a deterioration in its overall assessment. Additionally, ITC’s Market Cap Grade stands at 1, indicating a relatively lower ranking in terms of market capitalisation metrics within its peer group.

Summary of Price Pressure and Market Sentiment

ITC’s decline to a new 52-week low of Rs 345.35 today highlights the persistent price pressure facing the stock. The combination of sectoral weakness, underperformance relative to the Sensex, and technical indicators all point to subdued market sentiment. Despite a broadly positive market environment, ITC’s share price continues to face headwinds, reflected in its sustained losses over multiple timeframes and its recent downgrade in Mojo Grade.

The stock’s high intraday volatility and failure to hold above key moving averages suggest that investors remain cautious, with selling pressure dominating trading activity. The broader FMCG sector’s mixed performance and the tobacco segment’s decline have further contributed to the stock’s challenges.

Overall, ITC Ltd.’s intraday low and continued underperformance underscore the immediate pressures weighing on the stock amid a market backdrop that favours other segments and mid-cap stocks.

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