Trading Volume and Price Action Overview
On 2 Jan 2026, ITC Ltd. recorded a total traded volume of 47,482,630 shares, translating to a traded value of approximately ₹1,65,747.6 lakhs. This volume is significantly above the stock’s average daily turnover, signalling heightened investor interest or repositioning. The stock opened at ₹360.00 but faced selling pressure throughout the session, closing at ₹348.75, down 3.85% from the previous close of ₹363.85.
The intraday low of ₹345.25 marked a fresh 52-week low, underscoring the bearish momentum. Notably, the weighted average price of traded shares was closer to the day’s low, indicating that most volume was executed near the bottom end of the price range. This pattern often suggests distribution, where sellers dominate despite high volumes.
Technical Indicators and Moving Averages
ITC is currently trading below all key moving averages — 5-day, 20-day, 50-day, 100-day, and 200-day — signalling a sustained downtrend. The stock has been on a consecutive decline for two days, losing 13.67% over this period. This technical weakness is compounded by the sector’s performance, with the Cigarettes/Tobacco segment falling by 3.84% on the same day.
The stock’s delivery volume on 1 Jan surged to 15.66 crore shares, a staggering 969.83% increase compared to its 5-day average delivery volume. Such a spike in delivery volume often indicates genuine investor participation rather than speculative intraday trading, suggesting that long-term holders may be offloading positions.
Sectoral Context and Market Comparison
While ITC’s stock price declined by 4.15% on the day, the broader FMCG sector also faced pressure, with a 3.57% drop. However, the Sensex managed a modest gain of 0.32%, highlighting that ITC’s weakness is more sector-specific rather than market-wide. The company’s large market capitalisation of ₹4,36,947.47 crore places it among the top-tier FMCG stocks, but its current Mojo Score of 46.0 and a downgrade from Hold to Sell on 29 Dec 2025 reflect deteriorating fundamentals and market sentiment.
Strong fundamentals, steady climb upward! This Large Cap from Telecommunication sector earned its Reliable Performer badge through consistent execution. Safety meets solid returns here!
- - Reliable Performer certified
- - Consistent execution proven
- - Large Cap safety pick
Accumulation and Distribution Signals
The high volume combined with a price decline and weighted average price near the day’s low strongly suggests distribution rather than accumulation. Institutional investors and large traders appear to be reducing exposure to ITC amid concerns over sectoral challenges and weakening demand.
Moreover, the stock’s liquidity remains robust, with the ability to handle trade sizes of up to ₹56.84 crore based on 2% of the 5-day average traded value. This liquidity facilitates large block trades, which may be contributing to the volume surge.
Mojo Score and Market Sentiment
ITC’s Mojo Grade was downgraded from Hold to Sell on 29 Dec 2025, reflecting a reassessment of its risk-reward profile. The current Mojo Score of 46.0 is below the threshold for a positive rating, signalling caution for investors. The Market Cap Grade of 1 indicates that despite its large size, the stock is currently underperforming relative to peers.
Investors should note that the stock’s recent performance is inline with the sector’s downward trend, but the sharper decline and volume spike point to specific pressures on ITC. These may include regulatory concerns, shifts in consumer preferences, or competitive challenges within the FMCG and tobacco segments.
Holding ITC Ltd. from FMCG? See if there's a smarter choice! SwitchER compares it with peers and suggests superior options across market caps and sectors!
- - Peer comparison ready
- - Superior options identified
- - Cross market-cap analysis
Investor Takeaway and Outlook
Given the current technical and fundamental signals, investors should approach ITC Ltd. with caution. The combination of a significant volume surge on falling prices, a new 52-week low, and a downgrade in Mojo Grade suggests that the stock is under distribution pressure. While the company’s large-cap status and established market presence provide some stability, the recent trend indicates potential further downside risk in the near term.
Market participants may consider monitoring the stock for signs of accumulation or a reversal in trend, such as a sustained rise above key moving averages or improvement in delivery volumes at higher price levels. Until then, the prevailing sentiment remains bearish, and alternative FMCG stocks with stronger momentum and fundamentals may offer better risk-adjusted returns.
Summary of Key Metrics for ITC Ltd. (as of 2 Jan 2026)
- Last Traded Price (LTP): ₹348.75
- Day’s High / Low: ₹360.00 / ₹345.25 (52-week low)
- Total Traded Volume: 47,482,630 shares
- Total Traded Value: ₹1,65,747.6 lakhs
- Day Change: -3.85%
- 5-day Average Delivery Volume Increase: +969.83%
- Mojo Score: 46.0 (Sell)
- Market Cap: ₹4,36,947.47 crore (Large Cap)
Investors should weigh these factors carefully and consider portfolio diversification to mitigate sector-specific risks.
Only Rs. 9,999 - Get MojoOne + Stock of the Week for 1 Year (MRP = Rs. 34,999) Start Saving Now →
