Stock Price Movement and Market Context
On 26 Feb 2026, Rupa & Company Ltd’s share price touched Rs.137.55, the lowest level in the past year, after a sustained downward trend. This new low comes after six consecutive days of declines, although the stock showed a modest gain today, outperforming its sector by 0.77%. Despite this slight uptick, the stock remains below all key moving averages – the 5-day, 20-day, 50-day, 100-day, and 200-day averages – indicating persistent bearish momentum.
In contrast, the broader market has shown resilience. The Sensex opened 142.71 points higher and is currently trading at 82,443.84, up 0.2% on the day. The index is just 4.51% shy of its 52-week high of 86,159.02, supported by strong performances from mega-cap stocks. However, Rupa & Company Ltd’s performance diverges sharply from this positive market trend.
Long-Term Performance and Financial Metrics
Over the last year, Rupa & Company Ltd’s stock has declined by 31.24%, significantly underperforming the Sensex, which has gained 10.49% over the same period. The stock’s 52-week high was Rs.233.45, highlighting the extent of the recent decline.
The company’s financial results have reflected this downturn. Operating profit has contracted at an annualised rate of -10.54% over the past five years, signalling challenges in sustaining growth. Furthermore, the company has reported negative results for three consecutive quarters. The Profit Before Tax excluding other income (PBT LESS OI) for the latest quarter stood at Rs.17.13 crores, down by 39.92%, while the Profit After Tax (PAT) for the nine-month period declined by 27.42% to Rs.38.25 crores.
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Institutional Participation and Market Sentiment
Institutional investors have reduced their holdings in Rupa & Company Ltd by 0.55% over the previous quarter, now collectively holding 4.28% of the company’s shares. This decline in institutional participation is notable given these investors’ typically rigorous fundamental analysis capabilities. The reduced stake may reflect concerns about the company’s recent financial trajectory and growth prospects.
Additionally, the stock has consistently underperformed the BSE500 index over the past three years, reinforcing a pattern of relative weakness. This underperformance is evident in both price returns and profitability metrics, with profits falling by 13.7% over the last year.
Valuation and Financial Health
Despite the challenges, Rupa & Company Ltd maintains a relatively strong financial position in certain respects. The company’s Debt to EBITDA ratio stands at a low 0.73 times, indicating a manageable debt burden and a solid capacity to service its obligations. Return on Equity (ROE) is recorded at 7.5%, suggesting moderate profitability relative to shareholder equity.
The stock trades at a Price to Book Value ratio of 1.1, which is considered fair but represents a premium compared to the historical valuations of its peers. This premium valuation persists despite the company’s subdued earnings growth and recent negative results.
Mojo Score and Analyst Ratings
Reflecting the company’s current performance and outlook, Rupa & Company Ltd holds a Mojo Score of 26.0, categorised as a Strong Sell. This rating was upgraded from Sell on 11 Nov 2025, signalling a further deterioration in the company’s fundamentals and market sentiment. The Market Cap Grade is 4, indicating a mid-tier market capitalisation relative to other listed companies.
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Sector and Industry Positioning
Operating within the Garments & Apparels sector, Rupa & Company Ltd faces competitive pressures that have contributed to its recent performance. The sector itself has experienced mixed results, with some companies benefiting from changing consumer trends and others facing headwinds. Rupa’s stock performance and financial results suggest that it has struggled to capitalise on sector opportunities relative to its peers.
The company’s stock price decline to Rs.137.55 contrasts with the broader market’s upward momentum, underscoring the divergence between Rupa & Company Ltd and the general market environment.
Summary of Key Financial Indicators
To summarise, the company’s key financial indicators as of the latest reporting period are:
- Operating profit growth rate (5 years): -10.54% annually
- Profit Before Tax excluding other income (latest quarter): Rs.17.13 crores, down 39.92%
- Profit After Tax (9 months): Rs.38.25 crores, down 27.42%
- Debt to EBITDA ratio: 0.73 times
- Return on Equity: 7.5%
- Price to Book Value: 1.1
- Mojo Score: 26.0 (Strong Sell)
These figures illustrate the challenges faced by Rupa & Company Ltd in maintaining profitability and growth, alongside a cautious market valuation.
Conclusion
Rupa & Company Ltd’s stock reaching a 52-week low of Rs.137.55 reflects a combination of subdued financial performance, reduced institutional interest, and relative underperformance against market benchmarks. While the company retains certain financial strengths such as a low debt burden and fair valuation metrics, the overall trend remains negative as indicated by its recent quarterly results and long-term growth rates.
Investors and market participants will continue to monitor the company’s financial disclosures and market movements closely, given the stock’s divergence from broader market gains and sector dynamics.
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