Recent Price Movement and Market Context
On 24 Nov 2025, Sheetal Cool Products recorded a closing price of Rs.217.9, the lowest level in the past 52 weeks. This price point reflects a continuation of a downward trend, with the stock falling by 2.90% on the day and underperforming its FMCG sector peers by approximately 1%. Over the last four trading sessions, the stock has declined by 6.92%, signalling sustained selling pressure.
The stock is currently trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a broad-based weakness across short, medium, and long-term technical indicators.
In contrast, the broader market has shown resilience. The Sensex opened 88.12 points higher and was trading at 85,406.34, up 0.2% on the day. The benchmark index is approaching its 52-week high of 85,801.70, currently just 0.46% away. The Sensex has been on a three-week consecutive rise, gaining 2.63% during this period, supported by strong performances from mega-cap stocks and trading above its 50-day and 200-day moving averages.
Long-Term Performance and Financial Trends
Sheetal Cool Products’ one-year return stands at -30.97%, a stark contrast to the Sensex’s positive 7.95% return over the same period. This divergence highlights the stock’s consistent underperformance relative to the broader market and its FMCG sector peers.
Over the past five years, the company’s net sales have shown a compound annual decline of 7.15%, while operating profit has contracted at an annual rate of 3.03%. These figures suggest challenges in sustaining revenue growth and profitability over the medium term.
Quarterly financial results for September 2025 further reflect this trend. The company reported a profit after tax (PAT) of Rs.1.59 crore, down by 29.3% compared to the previous corresponding quarter. Earnings per share (EPS) for the quarter stood at Rs.1.51, marking a low point in recent periods. Return on capital employed (ROCE) for the half-year was recorded at 11.01%, the lowest level observed in recent assessments.
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Valuation and Efficiency Metrics
Despite the recent price weakness, Sheetal Cool Products exhibits certain positive attributes in terms of management efficiency. The company’s ROCE is reported at 17.78%, indicating effective utilisation of capital in generating returns. Additionally, the stock’s enterprise value to capital employed ratio stands at 1.4, suggesting a valuation that is attractive relative to its capital base.
Compared to its peers, Sheetal Cool Products is trading at a discount to average historical valuations within the FMCG sector. However, this valuation discount accompanies a period of declining profitability, with profits falling by 29.1% over the past year.
Majority ownership remains with the promoters, maintaining a stable shareholding structure.
Sector and Benchmark Comparison
Sheetal Cool Products has consistently underperformed the BSE500 index over the last three annual periods. The stock’s negative returns contrast with the broader market’s positive trajectory, underscoring challenges in regaining investor confidence and market share within the FMCG sector.
While the Sensex and mega-cap stocks have led market gains recently, Sheetal Cool Products has not participated in this upward momentum, reflecting sector-specific and company-specific factors influencing its price action.
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Summary of Key Price and Performance Indicators
To summarise, Sheetal Cool Products’ stock price has reached Rs.217.9, its lowest level in the past year, following a four-day losing streak and a cumulative decline of nearly 7% during this period. The stock’s position below all major moving averages signals a broad-based weakness in price momentum.
Financially, the company has experienced contraction in sales and profits over recent years, with quarterly results reflecting a decline in earnings and returns on capital. While valuation metrics suggest the stock is trading at a discount relative to peers, this is accompanied by a reduction in profitability.
The broader market environment remains positive, with the Sensex near its 52-week high and supported by strong mega-cap performance, highlighting the divergence between Sheetal Cool Products and the overall market trend.
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