Key Events This Week
27 Jan: Stock hits 52-week and all-time low of Rs.190.25
28 Jan: Further decline to Rs.184.45, continuing downtrend
29 Jan: New 52-week low of Rs.182.30 amid sector underperformance
30 Jan: Week closes at Rs.183.20, marking a 5.57% weekly fall
27 January 2026: Stock Hits 52-Week and All-Time Low at Rs.190.25
On 27 January, Sula Vineyards Ltd’s share price plunged to Rs.190.25, marking both a 52-week and all-time low. The stock declined by 3.40% to close at Rs.187.40, underperforming the Sensex which rose 0.50% to 35,786.84. Despite an intraday high of Rs.198.45, selling pressure dominated, reflecting investor concerns over the company’s deteriorating fundamentals.
The stock’s fall was accompanied by a 2.63% reduction in institutional holdings, now at 19.43%, signalling waning confidence among major investors. The company’s financials revealed a 53.68% drop in profit before tax (PBT) for the September 2025 quarter, with net profit after tax (PAT) down 58.1%, exacerbating negative sentiment.
28 January 2026: Continued Downtrend to Rs.184.45 Amid Market Resilience
Sula Vineyards extended its decline on 28 January, hitting a fresh 52-week low of Rs.184.45, closing at Rs.188.75, a 0.72% gain on the day but still reflecting a sustained downtrend. The broader market showed strength, with the Sensex gaining 1.12% to 36,188.16. The stock underperformed its sector by 1.15%, remaining below all key moving averages, signalling persistent bearish momentum.
Financial pressures persisted, with operating profit contracting at an annualised rate of 10.18% over five years. Operating cash flow was reported at Rs.64.03 crore, the lowest in recent years, further highlighting operational challenges.
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29 January 2026: New 52-Week Low of Rs.182.30 Amid Sector Weakness
The downtrend intensified on 29 January as Sula Vineyards’ stock fell 3.42% to Rs.182.30, marking another 52-week low. The stock underperformed the Sensex, which gained 0.22%, and lagged the beverages sector by 1.76%. Institutional investors continued to reduce their stake, reflecting ongoing concerns about the company’s outlook.
Profitability metrics remained weak, with quarterly PBT down 53.68% and PAT declining 58.1% compared to prior averages. The stock’s return over the past year was a negative 47.45%, starkly contrasting with the Sensex’s 7.33% gain, underscoring the company’s sustained underperformance.
30 January 2026: Week Closes at Rs.183.20 Despite Slight Recovery
On the final trading day of the week, Sula Vineyards closed at Rs.183.20, up 0.49% from the previous day but still near its 52-week low of Rs.180.15. The Sensex declined 0.22% to 36,185.03, while the stock remained below all major moving averages, signalling continued bearish momentum.
The company’s Mojo Score remained at 29.0, categorised as a Strong Sell, reflecting deteriorating fundamentals and market sentiment. Despite an attractive return on capital employed (ROCE) of 9.4% and a valuation discount indicated by an enterprise value to capital employed ratio of 2.1, the stock’s profitability contraction and reduced institutional interest have weighed heavily on its performance.
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| Date | Stock Price | Day Change | Sensex | Day Change |
|---|---|---|---|---|
| 2026-01-27 | Rs.187.40 | -3.40% | 35,786.84 | +0.50% |
| 2026-01-28 | Rs.188.75 | +0.72% | 36,188.16 | +1.12% |
| 2026-01-29 | Rs.182.30 | -3.42% | 36,266.59 | +0.22% |
| 2026-01-30 | Rs.183.20 | +0.49% | 36,185.03 | -0.22% |
Key Takeaways from the Week
Persistent Downtrend: Sula Vineyards’ stock consistently hit new 52-week and all-time lows throughout the week, closing 5.57% lower despite a broadly positive market environment.
Financial Weakness: The company’s quarterly results revealed sharp declines in profitability, with PBT down 53.68% and PAT down 58.1%, alongside a five-year operating profit contraction of 10.18% annually.
Reduced Institutional Interest: Institutional investors trimmed their holdings by 2.63%, now holding 19.43%, reflecting diminished confidence in the company’s near-term prospects.
Technical Indicators Bearish: The stock traded below all major moving averages (5-day to 200-day), signalling sustained selling pressure and lack of recovery momentum.
Valuation Contrasts: Despite the negative trends, the company maintains an attractive ROCE of 9.4% and a valuation discount with an enterprise value to capital employed ratio of 2.1, though these have not translated into positive price performance.
Conclusion
Sula Vineyards Ltd’s performance over the week ending 30 January 2026 highlights a company grappling with significant financial and market challenges. The stock’s 5.57% decline against a 1.62% rise in the Sensex underscores its underperformance amid deteriorating profitability and waning institutional support. Technical indicators remain firmly bearish, with the share price consistently below key moving averages and hitting fresh lows. While valuation metrics suggest some relative attractiveness, the prevailing negative earnings trends and investor sentiment have maintained downward pressure on the stock. Market participants will continue to monitor the company’s financial disclosures and sector developments closely as Sula Vineyards navigates this difficult phase.
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