Stock Price Movement and Market Context
On 2 Feb 2026, Sula Vineyards Ltd’s share price fell to an intraday low of Rs.175.7, representing a decline of 3.88% on the day and a 3.20% drop compared to the previous close. This decline extended a two-day losing streak, during which the stock has delivered a cumulative negative return of 3.58%. The stock’s performance today notably underperformed the beverages sector by 2.27%, signalling relative weakness within its industry group.
The stock is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, underscoring the prevailing bearish momentum. This technical positioning suggests that short- to long-term investor sentiment remains subdued.
Meanwhile, the broader market environment has also been challenging. The Sensex opened 167.26 points lower and was trading at 80,427.36, down 0.37%. Notably, the S&P BSE FMCG and NIFTY FMCG indices also hit new 52-week lows on the same day, indicating sector-wide pressures.
Long-Term Performance and Financial Metrics
Over the past year, Sula Vineyards Ltd’s stock has declined by 50.35%, a stark contrast to the Sensex’s positive return of 3.84% during the same period. This underperformance extends beyond the last 12 months, with the stock lagging the BSE500 index over the last three years, one year, and three months.
Financially, the company has experienced a contraction in profitability. Operating profit has declined at an annualised rate of 10.18% over the last five years, reflecting challenges in sustaining growth. The latest quarterly results revealed a 53.68% fall in profit before tax (PBT), with the most recent quarter’s PBT at Rs.7.44 crore, down 56.1% compared to the previous four-quarter average. Similarly, net profit after tax (PAT) for the quarter stood at Rs.6.02 crore, a 58.1% decrease relative to the prior four-quarter average.
Operating cash flow for the year was reported at Rs.64.03 crore, marking the lowest level recorded, which may indicate tighter liquidity conditions or increased capital requirements.
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Institutional Holding and Market Sentiment
Institutional investors have reduced their stake in Sula Vineyards Ltd by 2.63% over the previous quarter, now collectively holding 19.43% of the company’s shares. This decline in institutional participation may reflect a reassessment of the company’s fundamentals by investors with greater analytical resources.
The company’s Mojo Score currently stands at 34.0, with a Mojo Grade of Sell, an upgrade from a previous Strong Sell rating as of 1 Feb 2026. The Market Cap Grade is rated at 3, indicating a relatively modest market capitalisation compared to peers.
Valuation and Comparative Metrics
Despite the recent price decline, Sula Vineyards Ltd exhibits a return on capital employed (ROCE) of 9.4%, which is considered attractive relative to its sector. The enterprise value to capital employed ratio is 2, suggesting the stock is trading at a discount compared to its peers’ historical valuations.
However, the company’s profitability has contracted significantly, with profits falling by 42.7% over the past year. This decline in earnings, coupled with the stock’s price drop, has contributed to the current valuation levels.
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Summary of Key Price and Performance Indicators
The stock’s 52-week high was Rs.371.3, highlighting the extent of the decline to the current low of Rs.175.7. This represents a drop of over 52% from the peak price within the last year. The stock’s consistent underperformance relative to the Sensex and sector indices over multiple time frames emphasises the challenges faced by the company in maintaining investor confidence and market momentum.
Trading below all major moving averages and with a recent downgrade in its Mojo Grade to Sell, the stock’s technical and fundamental indicators align to reflect a cautious market stance.
While the company’s valuation metrics suggest some appeal relative to peers, the contraction in profitability and reduced institutional interest remain notable factors in the current market assessment.
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