Why is Ambica Agarbat. falling/rising?

As of 04-Aug, Ambica Agarbathies Aroma & Industries Ltd is experiencing a decline in its stock price, currently at Rs 26.00, which represents a decrease of 1.27 (-4.66%). The stock has underperformed its sector today, falling after two consecutive days of gains. It opened with a gain of 6.34% but quickly dropped to a day's low of Rs 26, indicating high volatility with an intraday range of Rs 3. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. The delivery volume has also significantly decreased, falling by 87.08% compared to the 5-day average, indicating a drop in investor participation.
In the broader market context, the stock's performance over the past week shows a decline of 5.11%, while the benchmark Sensex has increased by 0.16%. Over the past month, Ambica Agarbathies has decreased by 8.77%, contrasting with a smaller decline of 2.89% in the Sensex. Year-to-date, the stock is down 18.57%, while the Sensex has gained 3.69%. This underperformance relative to the benchmark highlights the challenges faced by the company in attracting investor interest, particularly in light of its recent volatility and declining participation.