Why is Ambica Agarbat. falling/rising?

As of 17-Nov, Ambica Agarbathies Aroma & Industries Ltd is experiencing a price increase, with the current price at Rs 27.18, reflecting a rise of Rs 1.08 or 4.14%. The stock has shown a positive trend recently, gaining for three consecutive days and achieving a total return of 6.3% during this period. Despite opening with a loss of 7.28% today, the stock reached an intraday high of Rs 29.66, indicating significant volatility with a wide trading range of Rs 5.46. Additionally, the stock has outperformed its sector by 3.81% today, and there has been a notable increase in investor participation, with delivery volume rising by 48.47% against the 5-day average. However, the stock's year-to-date performance remains negative at -14.88%, which is a concern.
In the broader market context, the stock's short-term performance over the past week shows a return of 4.54%, significantly outperforming the Sensex, which returned 1.69% in the same period. This suggests that while the stock has struggled in the longer term, it is currently gaining traction relative to the market. The stock's performance over the last month also reflects a positive trend, with an 8.03% increase compared to the Sensex's 1.19%. This indicates that despite its overall year-to-date and yearly declines, the recent upward movement may be driven by short-term trading dynamics and increased investor interest.