Why is Ambica Agarbat. falling/rising?

As of 22-Sep, Ambica Agarbathies Aroma & Industries Ltd is experiencing a decline in its stock price, currently at Rs 25.58, which reflects a decrease of Rs 1.42 or 5.26%. The stock has been underperforming significantly, with a consecutive fall over the last three days resulting in a total drop of 7.05%. Today, it opened with a loss of 3.52% and reached an intraday low of Rs 24.76, indicating high volatility with an intraday fluctuation of 6.75%. Furthermore, the stock is trading below all its moving averages and has seen a decline in investor participation, with delivery volume dropping by 38.33% compared to the five-day average. The stock is also close to its 52-week low, just 4.73% away from Rs 24.37.
In the broader market context, the stock's performance over the past week shows a decline of 3.07%, while the benchmark Sensex has increased by 0.46%. Over the past month, Ambica Agarbathies has fallen by 5.26%, contrasting with a 1.05% gain in the Sensex. Year-to-date, the stock has decreased by 19.89%, while the benchmark has risen by 5.15%. This stark difference highlights the stock's ongoing struggles relative to the market, contributing to its downward trajectory.