Why is Ambica Agarbat. falling/rising?

As of 15-Sep, Ambica Agarbathies Aroma & Industries Ltd is experiencing a decline in its stock price, currently at 26.39, which represents a decrease of 0.62 or 2.3%. The stock has underperformed its sector by 2.31% today, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 95.48% compared to the 5-day average. Over the past week, the stock has decreased by 2.33%, and year-to-date, it has seen a decline of 17.35%, indicating a consistent downward trend without any available positive factors to counterbalance this performance.
Broader Market Context: In contrast, the benchmark Sensex has shown a positive return of 1.24% over the past week and a 4.67% increase year-to-date. This stark difference highlights the underperformance of Ambica Agarbathies compared to the broader market. The stock's negative returns over various periods, including a 4.00% decline in the past month and a 16.28% drop over the past year, further emphasize its struggles against a backdrop of a generally rising market.