Why is Cupid falling/rising?

As of 10-Jul, Cupid Ltd's stock price is rising, currently at Rs 110.00, reflecting an increase of Rs 2.05 or 1.9%. The stock has shown strong performance, with a 1-month return of 8.64% and a year-to-date return of 45.10%. Today's price summary indicates that the stock is close to its 52-week high, just 3.23% away from Rs 113.55, and it outperformed its sector by 1.78%. Additionally, Cupid is trading above all its moving averages, and there has been a significant increase in investor participation, with delivery volume rising by 165.37% compared to the 5-day average. The company's low debt-to-equity ratio and consistent market-beating performance over the long term further support the stock's upward movement.
In the broader market context, Cupid's short-term return of 0.09% over the past week contrasts positively with the Sensex, which has declined by 0.06% during the same period. This indicates that Cupid is not only performing well on its own but also gaining traction relative to the overall market. The stock's impressive long-term returns, including a 26.44% increase over the past year and an extraordinary 886.33% over the past three years, highlight its resilience and attractiveness to investors, contributing to the current rise in its price.