Why is Cupid falling/rising?

As of 17-Jul, Cupid Ltd's stock price is rising, currently at Rs 133.65, reflecting an increase of Rs 3.3 or 2.53%. The stock has shown strong performance, with a 1-week return of 21.50% and a 1-month return of 44.88%. It is also trading close to its 52-week high, just 3.25% away from Rs 138. Today's performance indicates that Cupid has outperformed its sector by 1.45%, and it reached an intraday high of Rs 134.05. Additionally, the stock is trading above all key moving averages, and there has been a notable increase in investor participation, with delivery volume rising by 17.58% compared to the 5-day average. The company maintains a low debt-to-equity ratio, which contributes positively to its financial stability and attractiveness to investors.
In the broader market context, Cupid Ltd's impressive short-term performance contrasts sharply with the benchmark Sensex, which has declined by 1.12% over the past week. This significant outperformance highlights investor confidence in Cupid amidst a generally weaker market. Over the past year, Cupid has generated a return of 52.13%, significantly outpacing the BSE500, which reflects the company's strong market position and growth potential. The stock's liquidity is also favorable, allowing for substantial trading activity, which further supports its rising price trend.