Why is Key Corp falling/rising?

As of 11-Nov, Key Corp Ltd's stock price is currently at Rs. 76.31, reflecting a decline of Rs. 2.21, or 2.81%. The stock has recently hit a new 52-week low of Rs. 75 and has been on a downward trend, having fallen for the last two days with a total decline of 7.82%. Additionally, the stock has underperformed its sector by 0.83%. Over the past week, Key Corp has experienced a significant drop of 13.51%, and its year-to-date performance shows a staggering decline of 75.24%. The stock is trading below all its moving averages, indicating a bearish trend. While there is a notable increase in investor participation, with delivery volume rising by 189.92% against the 5-day average, the overall sentiment remains negative.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 0.49% over the past week, Key Corp's performance has been significantly worse, highlighting its struggles in the current market environment. The broader market has shown resilience with a year-to-date increase of 7.34%, contrasting sharply with Key Corp's substantial losses. This disparity suggests that while the market may be experiencing growth, Key Corp is facing challenges that are leading to its declining stock price.