Why is Key Corp falling/rising?

As of 19-Nov, Key Corp Ltd's stock price is currently at Rs. 65.19, reflecting a decrease of Rs. 3.43 or 5.0%. The stock has reached a new 52-week low today and has been on a downward trend, losing value for the last four consecutive days, resulting in a total decline of 14.58% during this period. Additionally, the stock has significantly underperformed its sector by 4.83%. Over the past week, Key Corp has experienced a staggering decline of 13.01%, and year-to-date, it has plummeted by 78.85%, indicating a severe downturn compared to the benchmark Sensex, which has gained 9.02% during the same timeframe. The stock is also trading below all its moving averages, suggesting a bearish trend. While there has been a notable increase in investor participation, with delivery volume rising by 127.02%, the overall sentiment remains negative.
Broader Market Context: In contrast to Key Corp's poor performance, the Sensex has shown resilience, with a positive return of 0.85% over the past week and 9.02% year-to-date. This stark difference highlights the challenges faced by Key Corp in the current market environment, as it continues to struggle against a backdrop of broader market gains. The liquidity of the stock remains adequate, but the significant underperformance relative to the benchmark and the overall negative sentiment surrounding the stock suggest that investors are cautious, leading to its continued decline.