Why is Key Corp falling/rising?

As of 17-Nov, Key Corp Ltd's stock price is currently at Rs. 71.99, reflecting a decline of Rs. 1.02 or 1.4%. The stock has recently hit a new 52-week low of Rs. 71 and has been underperforming its sector, with a performance drop of 1.82% today. Over the past two days, the stock has experienced a consecutive fall, resulting in a total decline of 5.67%. In terms of returns, the stock has significantly underperformed against the benchmark Sensex, with a year-to-date decline of 76.65% compared to the Sensex's gain of 8.72%. Additionally, the stock is trading below its moving averages across multiple time frames, indicating a bearish trend. There is also a noted decrease in investor participation, with delivery volume falling by 21.62% against the five-day average.
Broader Market Context: In the short term, Key Corp's performance has been notably poor, with a one-week return of -8.32%, contrasting sharply with the Sensex's gain of 1.69% during the same period. This stark difference highlights the stock's struggles relative to the broader market. The overall market appears to be performing well, while Key Corp's significant decline suggests company-specific issues are impacting investor sentiment and leading to a lack of confidence in its future performance.