Why is Madhya Prad. Tod falling/rising?

As of 27-Jun, Madhya Pradesh Today Media Ltd is experiencing a price increase, currently at 42.85, reflecting a change of 2.0 or 4.9% upward. The stock has outperformed its sector by 5.13% today and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating strong momentum. Over the past week, the stock has risen by 15.03%, significantly outpacing the Sensex's 2.09% increase. However, there is a noted decline in investor participation, with delivery volume dropping by 28.57% against the 5-day average, which could be a concern for future price stability.
In the broader market context, while Madhya Pradesh Today Media Ltd has shown impressive short-term performance, its year-to-date return is down by 8.83%, contrasting with the Sensex's gain of 8.43%. This suggests that while the stock is currently rising, it has struggled to maintain momentum over a longer period compared to the benchmark. The stock's liquidity remains adequate for trading, but the falling delivery volume may indicate a potential shift in investor sentiment that could affect future price movements.