Why is Madhya Prad. Tod falling/rising?

As of 02-Jul, Madhya Pradesh Today Media Ltd is experiencing a price increase, currently at Rs. 49.50, which reflects a rise of Rs. 2.35 or 4.98%. The stock has hit a new 52-week high today and has outperformed its sector by 5.42%. Additionally, it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating strong upward momentum. The stock has also seen a significant increase in investor participation, with delivery volume rising by 78.57% against the 5-day average. The performance over the past week shows a remarkable gain of 27.09%, and over the past month, the stock has appreciated by 52.54%, significantly outpacing the Sensex, which has only increased by 0.83% in the same period.
In the broader market context, while the Sensex has shown a modest increase of 2.98% over the past month, Madhya Pradesh Today Media Ltd's substantial gains highlight its strong performance relative to the benchmark. The stock's year-to-date performance is also noteworthy, with a 5.32% increase compared to the Sensex's 7.65%. This indicates that while the stock has lagged slightly on a year-to-date basis, its recent surge suggests a positive sentiment among investors, likely driven by favorable trading conditions and strong liquidity, as evidenced by the stock's ability to maintain a liquid trading environment.