Why is Paramount Cosmet falling/rising?

As of 22-Sep, Paramount Cosmetics (India) Ltd is experiencing a price increase, currently at Rs 42.52, reflecting a rise of 1.67 or 4.09%. The stock has shown a positive trend today, having gained after three consecutive days of decline, and opened with a significant gain of 4.04%. It reached an intraday high of Rs 46.9, marking a 14.81% increase. Despite this upward movement, the stock has seen a decrease in investor participation, with delivery volume falling by 30.79% against the five-day average. Over the past week, the stock has outperformed its sector by 4.29%, and while it has a year-to-date decline of 11.97%, it has shown a strong five-year return of 198.39%.
In the broader market context, the stock's one-week return of 8.83% significantly outpaces the Sensex's return of 0.46%, indicating strong short-term performance relative to the benchmark. However, the stock's year-to-date performance remains negative compared to the Sensex, which has gained 5.15% during the same period. This contrast highlights the stock's volatility and the challenges it has faced over the longer term, despite its recent positive momentum. The high volatility observed today, with an intraday fluctuation of 5.51%, further underscores the stock's unpredictable nature in the current market environment.