Why is Pramara Promotio falling/rising?

As of 16-Jun, Pramara Promotions Ltd is experiencing a price increase, currently at Rs 180.55, reflecting a rise of Rs 6.05 or 3.47%. The stock has shown strong performance, with a 1-week return of +11.31% and a 1-month return of +15.44%, significantly outperforming the Sensex, which has seen declines of -0.62% and -0.29% respectively over the same periods. Additionally, the stock is trading above its moving averages across various time frames, indicating a bullish trend. However, there has been a notable decline in investor participation, with delivery volume dropping by 42.36% against the 5-day average, which could be a concern for future price stability.
Broader Market Context: In the context of the broader market, Pramara Promotions Ltd's recent performance stands in stark contrast to the Sensex, which has only gained 5.51% year-to-date compared to the stock's impressive 23.66% increase. This divergence highlights the stock's relative strength and investor interest despite the overall market's lackluster performance. The stock's proximity to its 52-week high, being just 4.1% away, further suggests positive momentum, although the decline in delivery volume may indicate potential caution among investors.