Why is Pramara Promotio falling/rising?

As of 23-Sep, Pramara Promotions Ltd is experiencing a decline in its stock price, currently at 277.65, reflecting a decrease of 2.05 points or 0.73%. Despite this recent drop, the stock has shown strong performance over the past week, with a return of 2.27%, and a significant increase of 12.27% over the past month. It is also trading above its moving averages across various time frames, indicating a generally positive trend. Additionally, there has been a notable rise in investor participation, with delivery volume increasing by 55.74% compared to the 5-day average. However, the stock underperformed its sector by 0.48% today, which may have contributed to the current price decline.
Broader Market Context: In comparison to the benchmark Sensex, which has seen a slight decline of 0.28% over the past week, Pramara Promotions Ltd has outperformed, showcasing its resilience in a challenging market environment. Year-to-date, the stock has achieved an impressive return of 90.17%, significantly outpacing the Sensex's 6.45% increase. This strong performance relative to the benchmark suggests that while the stock is currently facing a minor setback, its overall trajectory remains positive, supported by robust returns over longer periods.