Why is Pramara Promotio falling/rising?

As of 17-Oct, Pramara Promotions Ltd is experiencing a price increase, currently at Rs. 312.80, which reflects a rise of Rs. 9.2 or 3.03%. The stock has hit a new 52-week and all-time high today, indicating strong upward momentum. It has outperformed its sector by 3.13% and is trading above all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 51.01% compared to the 5-day average. The stock's performance over various periods is impressive, showing a 5.48% increase over the past week, 16.67% over the past month, and a remarkable 114.25% year-to-date.
In the broader market context, Pramara Promotions Ltd's short-term return of 5.48% over the past week significantly outpaces the Sensex's return of 1.68% during the same period. This trend continues with the stock's 1-month return of 16.67% compared to the Sensex's 1.50%. The strong performance of Pramara Promotions Ltd relative to the benchmark suggests that investor sentiment is particularly positive towards this stock, contributing to its rising price. Overall, the combination of strong trading metrics, positive investor engagement, and substantial outperformance against the benchmark indicates a favorable outlook for the stock.