Why is Pramara Promotio falling/rising?

As of 22-Sep, Pramara Promotions Ltd is experiencing a price increase, currently at Rs. 279.70, reflecting a rise of Rs. 3.05 or 1.1%. The stock has recently hit a new 52-week and all-time high of Rs. 287, indicating strong upward momentum. It has outperformed its sector by 1.81% today, and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bullish trend. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 228.13% against the 5-day average, which indicates heightened interest and confidence in the stock.
Broader market context shows that Pramara Promotions Ltd has delivered impressive returns compared to the benchmark Sensex. Over the past week, the stock has increased by 3.67%, while the Sensex has only risen by 0.53%. In the past month, the stock has gained 13.10% compared to the Sensex's 1.34%. Year-to-date, Pramara Promotions has surged by 91.58%, significantly outperforming the Sensex, which has only increased by 6.59%. This strong performance relative to the benchmark reflects positive sentiment and investor confidence in the company's prospects.