Why is Pramara Promotio falling/rising?

As of 09-Sep, Pramara Promotions Ltd is experiencing a decline in its stock price, currently at Rs. 263.45, which reflects a decrease of Rs. 1.75 or 0.66%. Despite this drop, the stock has shown strong performance over the past week, with a return of 1.39%, and a remarkable 15.52% increase over the past month. The stock recently hit a new 52-week and all-time high of Rs. 269.45. However, there has been a notable decline in investor participation, with delivery volume falling by 68.35% compared to the 5-day average, which may indicate reduced interest among investors. Unfortunately, there is no information available regarding positive or negative factors affecting the stock.
In the broader market context, Pramara Promotions Ltd's short-term performance has outpaced the benchmark Sensex, which has returned 1.18% over the past week. Year-to-date, the stock has achieved an impressive return of 80.45%, significantly higher than the Sensex's 5.18%. This strong performance relative to the benchmark suggests that while the stock may be facing a slight decline at the moment, it has been on a robust upward trajectory overall, indicating resilience in its performance compared to the broader market.