Why is Pramara Promotio falling/rising?

As of 11-Sep, Pramara Promotions Ltd is experiencing a price increase, with its current price at Rs. 269.15, reflecting a rise of Rs. 6.6 or 2.51%. The stock has recently hit a new 52-week and all-time high of Rs. 270 today. It has outperformed its sector by 2.25% and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. However, there is a notable decline in investor participation, with delivery volume falling by 50.89% against the 5-day average. The stock has shown strong performance over various periods, with a year-to-date return of 84.35% compared to the Sensex's 5.75% and a one-year return of 59.26% against the Sensex's 0.35%. There are no positive or negative factors explicitly mentioned that could further explain the stock's recent movement.
In the broader market context, Pramara Promotions Ltd has outperformed the benchmark Sensex over the past week, with a return of 1.85% compared to the Sensex's 1.10%. Over the past month, the stock has significantly outperformed the benchmark, achieving an 18.05% return versus the Sensex's 1.71%. This trend of strong performance relative to the benchmark indicates a positive sentiment surrounding the stock, despite the recent decline in investor participation.