Why is Pramara Promotio falling/rising?

As of 12-Sep, Pramara Promotions Ltd is experiencing a price increase, currently at Rs. 270.80, reflecting a change of 1.65 or 0.61% upward. The stock has recently hit a new 52-week and all-time high of Rs. 273.95 today. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating strong upward momentum. Additionally, there has been a notable rise in investor participation, with delivery volume increasing by 13.12% against the 5-day average. The stock has shown impressive returns, with an 85.48% increase year-to-date and a 56.62% increase over the past year, significantly outperforming the Sensex, which has only risen by 6.21% and declined by 1.08% over the same period.
In the broader market context, while the Sensex has gained 1.51% over the past week, Pramara Promotions Ltd has only increased by 0.89%, indicating that it is underperforming relative to the benchmark in the short term. However, the stock's strong year-to-date performance and recent price movements suggest a positive sentiment among investors, likely driven by the company's solid fundamentals and market positioning. There are no negative factors reported that could detract from the stock's recent upward trajectory, further supporting the bullish outlook for Pramara Promotions Ltd.