Why is Pramara Promotio falling/rising?

As of 15-Sep, Pramara Promotions Ltd is currently priced at Rs 269.80, reflecting a decrease of Rs 1.0 or 0.37%. The stock has recently underperformed its sector by 0.59%, despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a positive return of 1.73%, and over the last month, it has increased by 14.81%. However, there has been a notable decline in investor participation, with delivery volume falling by 24.08% compared to the 5-day average, which may indicate waning interest among investors.
Broader Market Context: In comparison to the benchmark Sensex, which has risen by 1.20% over the past week and 1.78% over the past month, Pramara Promotions Ltd's performance has been stronger in the short term. Year-to-date, the stock has surged by 84.79%, significantly outperforming the Sensex's 6.02% increase. Despite these positive trends, the stock's current decline may be attributed to the recent drop in investor participation and its proximity to the 52-week high, which could be causing some profit-taking among investors.