Why is Pramara Promotio falling/rising?

As of 16-Sep, Pramara Promotions Ltd is currently priced at Rs 271.50, reflecting an increase of Rs 1.7 or 0.63%. The stock has shown strong performance recently, with a 1-week return of 3.06% and a 1-month return of 15.53%. It is also trading close to its 52-week high, just 0.9% away from Rs 273.95. Today's trading activity indicates positive momentum, as the stock has outperformed its sector by 0.52% and is trading above all key moving averages. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 28.42% compared to the 5-day average, suggesting growing interest in the stock.
In the broader market context, Pramara Promotions Ltd has outperformed the Sensex, which has only gained 1.49% over the past week, while the stock has risen by over 3%. Year-to-date, the stock has achieved an impressive return of 85.96%, significantly surpassing the Sensex's 6.74% increase. This strong performance relative to the benchmark indicates robust investor confidence and market sentiment towards Pramara Promotions Ltd, contributing to its rising stock price.