Why is Pramara Promotio falling/rising?

As of 18-Sep, Pramara Promotions Ltd's stock price is currently at Rs 266.00, reflecting a decrease of Rs 2.1 or 0.78%. The stock has underperformed its sector today by 0.92%, and it is 2.99% away from its 52-week high of Rs 273.95. Despite a strong year-to-date performance of 82.19% and a one-month return of 12.24%, the stock has seen a decline of 1.17% over the past week. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 53.42% compared to the five-day average, which may indicate reduced interest among investors.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 1.67% over the past week, Pramara Promotions Ltd's recent performance has lagged behind. The Sensex has also shown a positive return of 2.20% over the past month, while Pramara's performance has been notably stronger year-to-date and over the past year. However, the current decline in stock price, coupled with lower investor participation, suggests that the stock may be facing challenges despite its overall strong performance in the longer term.