Why is Pramara Promotio falling/rising?

As of 19-Sep, Pramara Promotions Ltd is experiencing a price increase, with the current price at Rs. 276.65, reflecting a rise of 10.65 or 4.0%. The stock has recently hit a new 52-week and all-time high of Rs. 278.3 today. It has outperformed its sector by 4.39% and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has gained 2.16%, and over the last month, it has surged by 17.22%. However, there is a notable decline in investor participation, with delivery volume dropping by 22.08% against the 5-day average, which could indicate a potential concern for sustained momentum.
In the broader market context, Pramara Promotions Ltd has significantly outperformed the Sensex, which has only increased by 0.85% over the past week and 1.39% over the past month. Year-to-date, the stock has risen by an impressive 89.49%, compared to the Sensex's 7.11% gain. This strong performance relative to the benchmark suggests that investor sentiment remains positive despite the recent decline in trading volume. The liquidity of the stock is also adequate for trading, as it is based on 2% of the 5-day average traded value. Overall, while the stock is rising, the drop in delivery volume may warrant attention moving forward.