Why is Prolife Indust. falling/rising?

As of 28-Oct, Prolife Industries Ltd is experiencing a decline in its stock price, currently at Rs. 93.75, which reflects a decrease of Rs. 4.9 or 4.97%. The stock has hit a new 52-week low today and has underperformed its sector by 4.47%. Over the past week, the stock has dropped by 9.68%, and its year-to-date performance shows a significant decline of 69.76%. Additionally, Prolife Industries is trading below its moving averages across various time frames, indicating a bearish trend. While there has been a rise in investor participation with a 50% increase in delivery volume, the absence of any positive dashboard factors suggests that the stock is facing challenges that are contributing to its downward movement.
In the broader market context, the Sensex has shown a slight increase of 0.26% over the past week, contrasting sharply with Prolife Industries' performance. This indicates that while the overall market is stable or improving, Prolife Industries is struggling significantly. The stock's year-to-date decline of 69.76% starkly contrasts with the Sensex's gain of 9.69%, highlighting the company's underperformance relative to the market. The liquidity of the stock remains adequate for trading, but the persistent negative returns over multiple periods suggest that investor sentiment is currently unfavorable towards Prolife Industries.