Why is Prolife Indust. falling/rising?

As of 17-Nov, Prolife Industries Ltd is experiencing a decline in its stock price, currently at Rs. 86.50, which reflects a decrease of Rs. 4.5 or 4.95%. The stock has hit a new 52-week low of Rs. 86.45 today and has underperformed its sector by 5.3%. Additionally, Prolife Industries is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The stock has shown significant negative returns over various periods, including a 72.10% decline year-to-date and a 70.49% drop over the past year. Furthermore, there has been a notable decrease in investor participation, with delivery volume falling by 37.5% compared to the 5-day average.
In the broader market context, Prolife Industries' recent performance contrasts sharply with the Sensex, which has gained 1.72% over the past week and 10.02% year-to-date. This stark difference highlights the stock's struggles relative to the overall market. The negative sentiment surrounding Prolife Industries, combined with its poor performance metrics and declining investor interest, suggests that the stock is facing significant challenges, contributing to its downward price movement.