Why is Prolife Indust. falling/rising?

As of 19-Nov, Prolife Industries Ltd is experiencing a decline in its stock price, currently at Rs. 80.00, which reflects a decrease of Rs. 2.3 or 2.79%. The stock has hit a new 52-week low of Rs. 78.3 today and has underperformed its sector by 2.65%. Over the past week, the stock has seen a significant drop of 15.92%, and its year-to-date performance shows a staggering decline of 74.19%. Additionally, Prolife Industries is trading below all its moving averages, indicating a bearish trend. While there has been a notable increase in investor participation, with delivery volume rising by 90.48% against the 5-day average, the overall sentiment remains negative, and no positive factors are available to counterbalance the stock's recent performance.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 0.68% over the past week, Prolife Industries' significant decline highlights a stark contrast in performance. The Sensex has also shown positive returns over the past month and year, while Prolife Industries has faced substantial losses of 22.93% and 69.76%, respectively. This underperformance against the broader market suggests that investor confidence in Prolife Industries is waning, further exacerbated by its recent price movements and the lack of positive developments to support a recovery.