Why is Prospect Consum. falling/rising?

As of 04-Jul, Prospect Consumer Products Ltd is experiencing a decline in its stock price, currently at 67.61, which represents a decrease of 1.37 or 1.99%. The stock has underperformed its sector by 2.57% today and has shown erratic trading patterns, not trading on 2 out of the last 20 days. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 0.53%, and it has significantly underperformed over the longer term, with a year-to-date decline of 32.22% and a staggering 59.98% drop over the past year. There is a slight positive note with a 42.86% increase in delivery volume on July 2, but overall, the lack of available positive factors suggests a challenging environment for the stock.
Broader Market Context: In comparison to the benchmark Sensex, which has increased by 6.77% year-to-date, Prospect Consumer Products Ltd's performance has been notably poor, with a year-to-date decline of 32.22%. The stock's short-term performance is also lagging behind the benchmark, as it has decreased by 0.53% over the past week while the Sensex has fallen by only 0.74%. This indicates that the broader market is performing better than the stock, contributing to its downward price movement.