Why is Prospect Consum. falling/rising?

As of 21-Jul, Prospect Consumer Products Ltd is experiencing a decline in its stock price, currently at 65.88, which reflects a decrease of 1.25 or 1.86%. The stock has underperformed its sector by 1.21% today and has shown erratic trading patterns, not trading on 3 out of the last 20 days. It reached an intraday low of Rs 61, marking a significant drop of 9.13%. Additionally, while the stock's performance over the past week shows a positive return of 8.18%, it has declined by 5.00% over the past month and a staggering 33.95% year-to-date. The weighted average price indicates that more volume was traded closer to the low price, suggesting bearish sentiment. There is a slight increase in investor participation, with delivery volume rising by 53.85% on July 18 compared to the 5-day average, but overall, the stock remains below its longer-term moving averages.
In the broader market context, the Sensex has remained relatively stable, with a slight decline of 0.06% over the past week and a modest gain of 5.20% year-to-date. Compared to the benchmark, Prospect Consumer Products Ltd's recent performance indicates a significant underperformance, particularly over the longer term, where it has dropped 56.67% over the past year while the Sensex has gained 1.98%. This stark contrast highlights the challenges faced by the company in maintaining investor confidence and market position, contributing to the stock's current downward trajectory.