Why is Prospect Consum. falling/rising?

As of 28-Jul, Prospect Consumer Products Ltd's stock price is currently at Rs. 65.23, reflecting an increase of Rs. 5.93, or 10.0%. The stock has shown erratic trading patterns, hitting a new 52-week low of Rs. 53.37 earlier in the day, but managed to outperform its sector by 9.89%. Despite a wide trading range of Rs. 11.86 and high volatility of 10% today, the stock's performance over the past week and month has been negative, with declines of 0.99% and 4.03%, respectively. Year-to-date, the stock has significantly underperformed, down 34.61%, while its one-year return shows a steep decline of 55.03%. The recent rise in delivery volume by 180% against the 5-day average suggests increasing investor participation, which may be contributing to the current upward price movement.
In the broader market context, the Sensex has also experienced declines, with a 1-week drop of 1.59% and a 1-month decline of 3.77%. However, the year-to-date performance of the Sensex is positive at 3.52%, indicating that while Prospect Consumer Products Ltd is struggling, the overall market is faring better. This contrast highlights the stock's significant underperformance relative to the benchmark, particularly over the longer term, where it has not only lagged behind the Sensex but has also faced substantial losses. The combination of high volatility, recent investor interest, and the stock's erratic trading behavior are key factors influencing its current price rise amidst a challenging overall market environment.