Why is Prospect Consum. falling/rising?

As of 01-Aug, Prospect Consumer Products Ltd is experiencing a decline in its stock price, currently at Rs 64.00, which represents a decrease of 2.0 or 3.03%. Today's price summary indicates that the stock opened with a loss of 3.03% and has since traded flat at this price, touching an intraday low of Rs 64. The stock has underperformed its sector by 3.73%, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 74.03% compared to the 5-day average. The stock's performance over the past month shows a decline of 9.07%, and it has suffered a year-to-date drop of 35.84%.
In the broader market context, the Sensex has experienced a slight decline of 1.06% over the past week, while Prospect Consumer Products Ltd has outperformed this benchmark with a gain of 7.93% in the same period. However, the stock's long-term performance is concerning, with a 59.14% decrease over the past year compared to the Sensex's minor decline of 1.55%. This stark contrast highlights the challenges faced by Prospect Consumer Products Ltd in maintaining investor confidence, particularly in light of its recent underperformance and reduced trading activity.