Why is Prospect Consum. falling/rising?

As of 04-Aug, Prospect Consumer Products Ltd is experiencing a price increase, with the current price at 64.80, reflecting a rise of 0.8 or 1.25%. Despite this positive movement today, the stock has shown a negative trend over the past week and month, with returns of -0.66% and -4.16%, respectively. The stock's performance today has outperformed its sector by 1.25%, although it remains lower than the 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant decline in investor participation, with delivery volume dropping by 93.67% against the 5-day average, indicating a potential concern regarding sustained interest in the stock.
In the broader market context, the Sensex has shown a slight positive return of 0.16% over the past week and a decline of 2.89% over the past month, suggesting that the overall market sentiment is somewhat stable despite the challenges faced by Prospect Consumer Products Ltd. The stock's year-to-date performance is notably poor, down 35.04%, while the Sensex has gained 3.69% in the same period. This stark contrast highlights the stock's struggles relative to the broader market, emphasizing the need for improved investor confidence and participation to reverse its long-term downward trend.