Why is Prospect Consum. falling/rising?

As of 17-Sep, Prospect Consumer Products Ltd is experiencing a decline in its stock price, currently at Rs 86.55, which reflects a decrease of Rs 4.55 or 4.99%. The stock has underperformed today, with a performance that is 4.66% lower than its sector. It reached an intraday low of Rs 86.55, and the trading volume indicates a significant drop in investor participation, with delivery volume falling by 48.28% compared to the 5-day average. Over the past week, the stock has decreased by 4.31%, and year-to-date, it has seen a decline of 13.23%. The stock is currently trading above its 50-day and 100-day moving averages but below its 5-day, 20-day, and 200-day moving averages, suggesting mixed technical signals.
Broader Market Context: In comparison to the benchmark Sensex, which has increased by 1.56% over the past week, Prospect Consumer Products Ltd's performance has been notably weaker. While the stock has shown a positive return of 20.06% over the past month, its year-on-year performance is concerning, with a decline of 35.89% against a slight decrease of 0.46% for the Sensex. This disparity highlights the stock's struggles relative to the broader market, indicating that investor sentiment may be negatively impacted, contributing to its recent price decline.