Why is Prospect Consum. falling/rising?

As of 18-Sep, Prospect Consumer Products Ltd is experiencing a price increase, currently at Rs 90.85, which reflects a rise of 4.3 or 4.97%. The stock opened with a gain of 4.33% today and reached an intraday high of Rs 90.85. Despite this positive movement, the stock has shown a decline of 4.32% over the past week and a significant drop of 33.37% over the past year. The stock is currently trading above its 50-day and 100-day moving averages but below its 5-day, 20-day, and 200-day moving averages. Additionally, there has been a decrease in investor participation, with delivery volume falling by 3.23% against the 5-day average, indicating a potential concern for sustained upward momentum.
In the broader market context, the Sensex has increased by 1.80% over the past week, while Prospect Consumer Products Ltd has underperformed with a decline of 4.32%. However, the stock has outperformed its sector today by 4.58%, suggesting a short-term positive sentiment despite its longer-term struggles. Year-to-date, the stock is down 8.92%, contrasting with the Sensex's gain of 6.24%. This divergence highlights the challenges the company faces in maintaining investor confidence amidst broader market gains.